What Are On Page Ranking Factors & Can Anyone Help You Optimise Them?

When you’re considering either offering SEO services for your clients, or optimising your own website, you need to consider on page ranking factors. These are the factors that matter to Google Search engines directly and make a whole world of difference in your eventual search engine ranking, and how much your potential audience enjoys and stays on your website.

So what are the on page ranking factors you need to be aware of?

Table of Contents

Content

Content is vital. Well thought out, informative content that uses the right keywords attracts both search engines and your potential customers. Some of the things you need to keep in mind when making content for your website are:

Provide helpful information: pages should be formatted for easy reading, and contain clear and simple content with the right amount of subheadings and the like.

Allow pages to be crawled: by using CSS and JavaScript files you can make sure everything is seen by the crawler.

Create pages for the user: if no one reads the content, you won’t rank higher. So ditch the keyword stuffing and make content for your audience.

Stand out: if you can find something to stand out from the others with a recognisable brand voice, you can make an easily recognisable brand that is consistent over time.

Title Tags

Title tags are arguably the next important part of your website after the content. A title tag is what lets search engines know what your page is titled. These tags are then displayed in search engines to provide the clickable headline people will use. Title rags should be an accurate description of what’s on the page.

The real art here is to figure out how to squeeze in all the information you need within the 60 character limit. In addition to all the information, it should be eye catching and accurate.

Metadata

Metadata is the code on each page that includes your page’s meta description and title tag, essentially helping search engines accurately list your page. When a search engine looks up any query, the meta title and description are what it catalogues first, so it needs to have the right keywords, be well written and be appropriately detailed.

If you optimise your metadata properly, you can improve the following:

Perception of offerings: viewers will return if they know you provide something consistently that’s relevant to them.

Perception of quality: this is when people view your website as doing what it says it does and working properly.

Click through rate: how many people see you and view your website and how long they remain on your website.

Keywords

The days are gone when you could just use all the keywords possible in your website to try and attract web crawlers to index your website. Search engines nowadays will see this and detect the overuse of keywords and lower you in the search engine results, which just undoes all your hard work.

Instead, you need to use keywords carefully, with deliberation. Just the best, most engaging, useful keywords should be used. On top of this, the keywords need to be placed organically in your titles and content, so it doesn’t seem like you’re trying to push your website forcefully to viewers.

Optimised Images

The last thing to consider is the images on your website. Of course, having images is a great way to attract customers and keep them continually engaged with your content, but if these images are too large, it can make your website slower than ever, and people are more likely to go elsewhere.

There are some options to compress your image, but the aim should always be to make sure the images are still easily viewable in size. This takes a lot of effort and knowledge, so look to the experts if this is what you need and check out DigitalWhiteLabels.com.

Partner With The On-Page SEO Experts

If you need help with on-page SEO, you can outsource your needs to a white-label partner. These are people who help you handle this work for you or your clients. If you’re interested, you can look to Digital White Labels, the experts in the SEO world. Check out white-label link-building packages by DWL here.