Wix is one of the most versatile and beginner-friendly website builders on the market, making it a strong choice for individuals, small businesses, and creatives who want to launch a professional site without writing a single line of code. With its drag-and-drop editor, 900+ customizable templates, and a growing suite of business tools — including Wix Stores, Wix Bookings, and an AI-powered site builder — Wix delivers real value at a competitive price. While it isn't the most scalable option for large enterprises or high-volume eCommerce, it strikes an excellent balance between ease of use, design freedom, and functionality for most users.
Founded in 2006 and headquartered in Tel Aviv, Wix has grown into one of the world's leading website building platforms, powering over 250 million websites globally.
Wix supports a wide range of use cases — from personal portfolios and blogs to online stores, restaurants, service businesses, and professional agencies. The platform runs entirely in the browser, with no software installation required.
Guarantee: 14-day money-back guarantee on paid plans
Visit Site• Individuals and small businesses wanting a professional website quickly
• Creatives and freelancers who need full design control without coding
• Service providers using booking, scheduling, or event management tools
• Entrepreneurs launching a small-to-mid-size online store
• 10BestWebsiteBuilders earns commissions from Wix from buying links on this page
Light plan — $17/month: Ideal for personal sites, removes ads, includes a free domain for one year
Core plan — $29/month: Adds eCommerce features, 50GB storage, and site analytics
Business plan — $36/month: Full online store capabilities, subscriptions, and advanced marketing tools
Business Elite plan — $159/month: Priority support, unlimited storage, and enterprise-grade performance
| Features | Details |
| Ease of Use | Excellent — drag-and-drop with no learning curve |
| Templates | 900+ across all major industries |
| eCommerce | Available from Core plan upward |
| AI Tools | Built-in AI website generator and text assistant |
| Money Back Guarantee | 14 Days |
Wix's editor is where it truly shines. Unlike many website builders that lock you into rigid column-based layouts, Wix offers pixel-level positioning — meaning you can place any element exactly where you want it on the page. This gives designers and creative users a level of freedom that's rare in no-code tools.
The template library is extensive, organized by industry and style, and every template is fully customizable. Wix also offers a stripped-back “blank canvas“ option for those who want to build from scratch.
Wix has invested heavily in AI, and it shows. The Wix AI Site Builder can generate a fully structured website — including pages, text, and images — based on a short description of your business. It's one of the fastest ways to get a site live in 2026.
Additional AI features include a text generator for page copy, an AI image creator, and smart SEO suggestions — making it a capable tool even for users with no prior web design experience.
Wix Stores provides a solid foundation for selling online, including product listings, inventory management, discount codes, abandoned cart recovery, and multiple payment gateways. It supports both physical and digital products, as well as subscriptions.
For small-to-medium online stores, Wix is more than capable. However, businesses with large product catalogs or complex logistics needs may eventually find platforms like Shopify better suited to their scale.
1. Sign up for a free account at Wix.com — no credit card required.
2. Choose a template or use the AI builder to generate a starting point.
3. Customize your site using the drag-and-drop editor.
4. Connect a custom domain and choose a paid plan when you're ready to publish professionally.
5. Extend functionality by browsing the Wix App Market for tools like live chat, email marketing, and analytics.
Wix offers 24/7 customer support via callback and live chat on eligible plans, along with an extensive Help Center featuring articles, video tutorials, and a community forum. Response times are generally fast, and the knowledge base is comprehensive enough for most common questions to be resolved without contacting support directly.
Wix is widely praised for making web design accessible to complete beginners while still offering enough depth to satisfy more experienced users. The dashboard is clean and logically organized, and publishing a site feels genuinely rewarding — especially for first-timers.
Mobile editing is also well-supported, with a dedicated mobile view editor so your site looks great on any device.
Wix is an excellent all-around website builder that delivers impressive design flexibility, a rich feature set, and one of the most approachable editors on the market. Whether you're building your first personal portfolio or launching a small business online, Wix gives you the tools to do it professionally — without needing a developer.
It may not be the right fit for large-scale enterprise sites or heavy eCommerce operations, but for the vast majority of users, Wix is a smart, reliable, and well-rounded choice.
Visit SiteSee what some customers are saying about WIX
Excellent • 26,632 Reviews
We upload 100 to 400 reviews to our website daily, displaying them by default from 'best' to 'worst'.
As a licensed general contractor at Silva Valley Construction, I need a digital presence that reflects the quality and precision of our custom home builds and luxury outdoor living projects. Wix has provided the perfect platform to showcase our portfolio and manage our professional image. The interface is intuitive, allowing us to build a high-end, 'AI-optimized' site that effectively captures leads and highlights our specialized services like ADUs and wildfire-resilient home hardening. It’s a powerful tool for any construction professional looking to scale their business and reach a $1M revenue goal. Highly recommended for its reliability and professional design capabilities.
From creating a simple landing page to a complex website to drive marketing, wix has had options to fit my needs.
listened to my feedback and made changes to the website, which is why I am still using them. They listened and implemented to create a better service. My website is functional for both me and my customer experience. Great service and website builder platform.
I’ve been using wix for multiple businesses over the years. It’s easy to design your own site and the SEO is excellent. Google works seamlessly and we get a ton of traffic.
We’ve had an outstanding experience with Wix for YASL. The platform is intuitive, professional, and incredibly easy to manage—even without a tech background. From website design to product listings to payment processing, everything runs smoothly. The built-in marketing tools, email automation, and analytics make it simple to grow and track the business. Updates are quick, mobile optimization is solid, and the backend is organized and reliable. Wix has made launching and scaling YASL seamless. Highly recommend to any small business owner who wants control, flexibility, and a polished online presence without the headache.