Smartphones today have become ubiquitous. According to reports, there are more than 550 million smartphone users in the country, while India is currently ranked second when it comes to the number of smartphone users around the world. As smartphone penetration shows no signs of slowing down, smartphone brands continue to roll out the latest smartphone models in various price segments. Ultimate Guide to Purchase The Best Phone in Every Price Segment.

Ultimate Guide to Purchase The Best Phone in Every Price Segment

A few years ago, the Chinese smartphone brands found the right formula to strike the perfect balance between price and functionality, offering feature-rich phones at attractive prices in the budget and mid-range segments. Furthermore, almost all the top brands have already unveiled 5G-enabled handsets, with the competition intensifying in the smartphone industry.

Smartphone Buying Guide

There have been a few newsworthy events as well; OnePlus got back to its roots, unveiling a mid-range smartphone for the first time in nearly three years when it launched OnePlus Nord, while Apple, in an effort to widen its customer base, launched iPhone SE (2020 model) with the A13 Bionic chip. This exemplifies the smartphone brands’ willingness to go the extra mile, and attract more consumers.

Here is the ultimate guide to purchasing the best phone in every price segment.

Budget Segment

If you are thinking about buying a new smartphone that comes at a pocket-friendly price, then you have to consider phones from brands like Xiaomi, Realme, and Samsung. The two Chinese brands in particular have become the go-to brands for consumers, as they arguably provide the best value for money, and have forced other brands to reposition their products to better cater to the customer needs.

The best Mi phones under 15000 INR include Xiaomi Mi A3 and Xiaomi Redmi Note 8 Pro, while the best Realme phones under 15,000 INR include Realme 5 Pro and Realme Narzo 10.

Mid-Range Segment

While the demand for entry-level smartphones continues to increase, one can argue that the fastest-growing segment in the mid-range segment, which has seen brands like Huawei, Vivo, and Samsung focus extensively on the mid-range consumer segment.

Mid-tier phones also offer better value for money, and while certain compromises are still made by brands in terms of the specs and features, mid-range phones today can rival the premium models in terms of looks and functionality.

Vivo and Xiaomi have, over the past year and a half, launched several mid-range smartphones that have become popular among the consumers.

Xiaomi’s new upcoming mobile in the mid-range segment, the Redmi Note 10 Pro is expected to further improve Xiaomi’s standing in this segment, as the smartphone comes with a 6GB RAM, quad-rear camera setup with 64MP primary sensor, and a 32MP selfie camera.

Similarly, Vivo’s new upcoming mobile, Vivo Z6 5G will also boast a 6GB RAM, quad-rear camera setup with 48MP primary shooter, and 128GB internal storage.

Mid-Premium Segment

This year alone, both OnePlus and Apple unveiled smartphone models in the mid-premium segment, with OnePlus Nord being hailed by many as the best affordable 5G phone in the market, while the 2020 model of iPhone SE provides consumers with the Apple experience without having to spend exorbitant amounts.

If we look at the past year or two, however, it has been OPPO that has dominated this segment, thanks to its OPPO Reno series. OPPO offers excellent camera phones that have set the benchmark in the mid-premium segment, with game-changing features such as the 10x lossless zoom and night photography.

Premium Segment

Apple set to launch the iPhone 12 series, while Samsung recently unveiled Samsung Galaxy S20 series. Apple’s latest models come with the A13 Bionic chipset, the fastest processor to date, while Samsung also offers unparalleled user experience, with high-end features such as a 108MP rear camera in S20 Ultra, Exynos 990 processor, 100x Space Zoom in S20 Ultra and 8GB – 12GB RAM, depending on the smartphone model.

While other brands like OnePlus and Motorola have also unveiled premium smartphones, the two tech giants continue to call the shots in this segment.

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